Loading Google Compute image onto ESXi

I'm trying to load a Google Compute image onto a ESXi (6.5) server. The image is a .raw file. However, I can't find .raw mentioned in any ESXi documentaion, and more importantly, the ext HDD doesn't show anywhere in the ESXi console to load from! (It does show in the BIOS, so is present)

The .raw file is the output of dd on the Google instance

Can I load this, and if so, how?

If not, how can I get a Google image onto my ESXi server?

Thanks.